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Magazines

Research World (January-February 2016)

The research industry is undergoing a rapid transformation with an abundance of new data streams as well as new technology to integrate these data sources with traditional panel and survey data. This should leave us well placed for the future but...

Catalogue: Research World 2016
Author: ESOMAR B.V.
February 15, 2016

Magazines

Research World (November-December 2014)

Correlation is enough - causality is no longer necessary.' Some argue that with the amount of data streaming through, knowing what people do is enough, knowing why is superfluous and takes too long.

Catalogue: Research World 2014
Author: ESOMAR B.V.
December 15, 2014